I’m Cedric and I’m a father, husband, and technology consultant specializing in SAS and SEO.
I’ve always wanted to start a new online business after closing my online furniture business many years ago. That business lasted 7 years. But, between closing it and now I’ve failed several times with new websites because I have too many interests. When I started one website, I want to start another, then another, and so on. (At the time of writing this page, as I look for a nanny, I really want to create a new nanny job finding site to make it easier for parents and nannies. And with the craziness of bitcoin, I want to do a site on that too. It’s killing me to not delve into those. I’ve decided I’m going to only work on 2 sites at the moment which I know is probably still too much, but, we’ll see how it goes. As a relatively new father, time is even more precious, so I may have to pare it down to 2 or 1 site.
After writing an article on this site related to retirement planning for contractors, I thought hard about what I would really like to start my new site about and what would keep me writing over and above other topics. At first I thought about retirement planning. But, there are too many facets around retirement planning. The topic is too large. Then I thought, what is the one thing that hinders people from retiring early? It’s not an easy answer and one could argue for behavioural and motivational factors. But, I don’t want to get into that area. To me, the biggest physical factor blocking people from retiring early is your home. And particularly now and in Canada, homes are becoming a huge topic. Governments from all levels are trying to intervene due to rapidly rising housing prices.
The mortgage on your home is probably the biggest factor that slows down people’s retirement plans, assuming no other issues like war or your health affects you. So I created Mortgage Crunch which at first I thought the core would be about an awesome mortgage calculator, but, I’ve changed that and I’m focusing on helping people find mortgage deals.
Anyways, even after I thought that would be the only site I would focus on, I couldn’t help thinking of re-starting my furniture site. It used to bring up to $200,000 in sales for me. So, it’s hard to pass up. So, I’ve completely deleted it since it’s languished for 10 years since closing and I’m starting it from scratch one post at a time.
These websites are currently just side projects. My main focus as I’ve displayed on my site is my SAS Consulting. This is something I’ve done since being exposed to it in university. My first SAS job was my first co-op job while in university and it’s “opened the doors” for me ever since. I have to thank my manager there at the time for dropping the massive SAS manual on my desk and telling me to learn it.
Ever since having my online furniture business, I’ve also been interested in SEO. At the time of my business I unintentionally, yet consistently, ranked my website in the first 3 positions of Google USA and Yahoo USA for around 5 years.
It was unintentional because at one point, I just wanted to revamp my website after hiring a web designer create my site. The site looked great, but, later when I wanted to change the title of the site, I found out I had to change about a hundred or so web pages! Yeah, I had to change each and every product page I had if I wanted to change the title. It was then that I realized how important it was to know who you’re hiring and at least understand some basics of the topic you’re hiring for. If not, you have to make sure you hire someone you can trust.
Although I had to learn the hard way, it led me to learning PHP, MySQL, SEO, website development, internet marketing, and now I love this stuff. More so, the internet marketing and SEO. So much so that I’m now expanding my consulting to SEO Consulting as well.