I asked some LinkedIn branding specialists 5 questions. Here is the response from Bobby Umar, from Toronto, Ontario.
Tell me about yourself?
I am a professional speaker who talks about leadership development with an expertise in Personal Branding, Authentic Networking, and Digital Connection. I have traveled around the world on 5 continents to deliver talks and have spoken to over half a million people. I am also a social media influencer with over half a million followers. I write, coach, do video blogs and am a strong parenting and entrepreneurship advocate. I am a fiercely devoted father of 2 kids and I love to live downtown. I also love to dabble in performing arts, politics and play all sorts of board games.
What do you do?
I’ve been a professional motivational speaker. My expertise is in leadership development and connection. In that area, the three main areas that I espouse are networking/connection relationship building, personal branding, and social/digital media. In the context of being a speaker, I’ve expanded to include coaching, group coaching, as well as some consulting and also an author. I am also the founder of DYPB – Discover Your Personal Brand, which was an annual conference, but is now a startup helping leaders find more clarity, alignment and purpose with their brand.
As a speakers, there are 2 things that separate me from most speakers. One is, I have the ability, on stage, not only to be super dynamic and very energetic – but at the same time be willing to create an atmosphere of deep, authentic connection by sharing vulnerability, sharing personal stories, and reaching people on an emotional level.
I run several coaching programs:
MASTER YOUR VIDEO COURSE
I put together this great program & community with international video storytellers String Nguyen (Australia) & Kerri Twigg (West coast) to help you find your voice, create better video content, get your story and personality out there and just START.
SPEAKER MASTERMIND PROGRAM
If you ever want to speak more about your product, service or expertise, get opportunities to speak at events, land your first TEDx talk, create more meaning and impact with speaking, or generate revenue as a public speaker, then this program is for you.
You can get access to my training modules only, or opt for a high-level one-on-one coaching, but I encourage you to join my exclusive group coaching program launching Aug 8.
How did you get started?
I was lost for many years and had several careers in Engineering (Bombardier), Performing Arts (Second City), and Brand Marketing (Kraft, Unilever). I finally decided to dive into my personal brand and found that the best leadership path for me was a professional speaker & trainer. I haven’t looked back since!
What are you doing right now for your personal brand?
I am always working on my brand, developing new programs, learning, evolving and growing. I now run DYPB as a startup and it has been a great experience for me. I also dabble in more content creation almost daily on LinkedIn, Instagram, FB, YouTube and Twitter.
What’s your best tip for people who are interested in developing their personal brand?
Take the time, energy and resources to invest in yourself. Too many of us are impatient, want results right away, or don’t appreciate the value of an aligned brand. Are you willing to invest 100 hours of time for 450,000 hours of fulfillment and happiness? If yes, then start now. If not now, when? If not you, then who?
You just have to take the steps and get out there and learn from the best. If you need more help, just ask. Feel free to follow my work or check out what DYPB is doing at www.dypb.ca.
Thanks for taking the time to answer these questions, Bobby! Great answers and I hope readers find some insight from your responses.