As an avid internet marketer, I offer SEO Consulting to help you rank your website higher on the search engines, which in turn will help you boost your website traffic. Although I’m located in Toronto, I can provide SEO services wherever you are located.
SEO has become more important than ever today. And it is becoming increasingly important as web pages are created by the minute. As of September 2014 (NetCraft), 1 billion websites have been in existence. Estimates based on 2012 was that 140,000 websites per day were created. With so many websites, creating a great looking website isn’t enough to build your business. Up to 71% of individuals click on the first page of search results. If you’re not on the first page, then you’re missing out on a lot of potential traffic.
So, the key question becomes: How do I get onto the first page of the search results such as Google?
This is where search engine optimization (SEO) comes in. If you’ve already created your great looking site, then you want to make sure you get found for what you built your website around. Let’s say you’ve built a search engine marketing agency. Intuitively, you want to get found for “search engine marketing”. But, you notice your site is not even on the first 10 pages. You’ve given up looking where your page is. How can you make your website get to the top?
As a Consultant in this area, I will review your site and help you increase it’s ranking in the search engines such as Google or Bing. My Consultancy is for individuals and businesses who don’t want to do this work themselves. If you would like to do it yourself, there are lots of free SEO tools that can help you such as Moz or SEOBook. However, if you are having trouble or just don’t want to do it yourself so you can focus on your business, feel free to contact me via my contact form.
There is a lot of free SEO articles out there telling you white hat vs black hat SEO techniques. All the specialists and consultants in this area will tell you they use white hat techniques. But, if they don’t, your site can be in trouble. How do you control that? Tips that come from authoritative articles conflict with tips from other articles you also thought were also authoritative. Which steps and tips do you implement?
SEO Consulting Services
Keyword use is the word(s) used in your website that you want to be found by when someone searches Google, Yahoo!, or some other search engine. It’s key to getting found. An ideal keyword is a word people search a lot and websites for this search are poorly developed. This will make getting your website to the top a lot easier. A difficult keyword is a word where the search results have websites that are well developed from a search engine standpoint. Keyword research will help you in this area.
Keyword use is also important in the content area of your site. How often does it appear in your site? Is it overly utilized? Are related keywords used as well.
Link building or creating backlinks is often the most difficult obstacle in getting to the top of the search engine. Getting backlinks can be very difficult and tedious work. It’s important to get good backlinks, not completely random ones.
You may be able to find services that can get you hundreds or thousands of backlinks for $5 or more. That may appear incredibly tempting, but, don’t do it! Remember, you need to get quality backlinks. Quality trumps quantity. A few quality backlinks will do you much more for your website than thousands of bad ones. And unfortunately, after you’ve gotten the bad backlinks, it may hurt your website. Removing them may be next to impossible. So, always make sure you’re getting quality backlinks from a reputable source.
There is a science behind link building and it involves anchor text and the type of anchor texts and the proportion of the different types of backlinks in a certain ratio. Understanding this will help when competing in very competitive niches.
Social Media Links
Search engines aren’t the only way to get visitors. It’s possible to run your business just from social media sites like Facebook. Links or mentions from social media sites like Facebook, Twitter, or Instagram are an important factor for search engines. Being mentioned by one or more of the major social media sites will help you get into the top 10.
Other SEO Factors
For my consultancy, I use software that looks at over 110 factors broken down into 33 categories. We keep up-to-date with the search engine software updates. This is important since every few years or so, Google changes their methodology for ranking in the search results. And between their major changes, they have minor ones as well. Recently, they have implemented daily updates into their search results. It’s important to stay on top of the major changes to remain at the top.
Summarizing SEO from Wikipedia, my explanation of SEO is that it’s all the steps taken to increase the visibility of a web page(s) in the search engines.
From articles I’ve read, SEO probably started some time in the 1990’s. It was very simplistic then and has evolved immensely over the years with Google becoming the prominent leader to follow and watch regarding changes in this area.
I consider SEO a process. It’s a process with multiple paths that can lead to the desired results. Unfortunately, there are “bad” paths you can take, knowingly or unknowingly, to get to your desired result. And if you use the “bad” path, it can hurt your website visibility instead of improving it, regardless of whether it was intentional or not. This is important to know when hiring a consultant. Understand how your consultant plans to improve your website.
In the beginning, SEO was manipulated in what was considered “black hat” methods to increase website exposure. These were considered against the search engine’s rules or intention. “Black hat” methods still exist today in great numbers. It’s important not to be tempted into taking these routes to increase your web page’s visibility.
Google is actively applying checks in their algorithms and results to weed out results that are considered unethical, black hat, or just plain wrong for any numerous reasons.
SEO is an evolving topic that I believe will be relegated to artificial intelligence (AI). It’s already started. AI can produce content for you, analyze grammar, spelling, and fulfill other tasks needed to improve your results.
But, until it completely replaces people like me, feel free to contact me while I’m still useful 🙂