Have you wondered how to pick a financial planner with the myriad of titles and designations that exist in Canada?
Before I go through them, know that only Investment Advisors can recommend stocks. Everyone else sticks to financial planning without recommending any stocks.
This article is a comprehensive list of professions and the possible designations these professions may have. Individuals can have multiple designations or no designations. This doesn’t talk about the courses or certificates individuals have. But, if you can put some letters behind your name that relates to retail financial planning (i.e. financial planning for consumers and the general public), then this article will have it. But, if you have a certificate that doesn’t grant you any letters behind your name, I may not have covered that.
Let’s go through some of the titles now. I’ve broken them down by the granting organization.
Organization Website:
http://www.fpsc.ca/
Certified Financial Planner
Designation: CFP
Formal Training: Yes
The CFP designation is granted by the Financial Planning Standards Council (FPSC). They’ve been around since 1995. Advisors with the CFP designation have gone through a lot of education and learning. It’s definitely a designation I trust. They probably have the most rigorous training among the financial planners.
If you want someone to go through your income, expenses, and assets and figure out: How much money can I leave for my children? When can I retire? When can I stop working? How do I get out of this hellhole? Well, maybe not the last question, then this is the profession to go for in my opinion.
Organization Website:
http://www.iiroc.ca
This isn’t an official website for Investment Advisors, however, they must work for an Investment Dealer which is regulated by IIROC
Investment Advisor or Stockbroker
Designation: Investment Advisor
Formal Training: Yes
An Investment Advisor is the only type of financial advisor that can recommend stocks. At at early point in time, they were called stockbrokers because that’s all they focused on: Selling stocks. Nowadays, their training includes an increased amount on financial planning. And many advisors take extra courses and obtain certificates or designations related to financial planning.
Obviously, if you want recommendations on stocks, you need to go to an investment advisor. Their minimum education includes the Canadian Securities Course, ethics and a 90-day training program.
Official Website:
http://www.step.ca
Trust and Estate Practitioner
Designation: TEP
Formal Training: Yes
This designation is granted by Society of Estate and Trust Practitioners (STEP). This designation is a specific area in financial planning. A planner with the CFP designation has already covered this during training, but, if the person also has this designation, then you know they’ve studied this area in much depth. I don’t see this designation much. It doesn’t seem as well known as the CFP. Even still, if I had an issue dealing with trusts or estate planning, I would try and find someone with this designation along with a legal or accounting background. Knowledge in this area is much less available publicly than general financial planning or investment decision making.
Official Website:
http://www.iafp.ca/
Registered Financial Planner
Designation: RFP
Formal Training: Yes
This is another financial planning designation accorded by the Institute of Advanced Financial Planners. This organization was originally from the Canadian Association of Financial Planners. In 2002, CAFP merged with the Canadian Association of Insurance and Financial Advisors to form Advocis. RFPs created the IAFP instead of joining with Advocis.
Their website says they’ve been around since 1987, longer than the CFP designation. Even still, their designation is not as popular as the CFP, which is much more recognized.
Organization Website:
http://www.iafe.ca/clu.aspx
Chartered Life Underwriter
Designation: CLU
Formal Training: Yes
Planners with this designation specialize in wealth transfer and estate planning.
Chartered Financial Consultant
Designation: CH.F.C
Formal Training: Yes
Planners with this designation specialize in wealth accumulation and retirement planning. Note that the governing organization does not provide the educational requirements courses for this designation anymore. But, they still need to meet continuing education requirements.
Organization Website:
https://www.csi.ca
Personal Financial Planner
Designation: PFP
Formal Training: Yes
The Canadian Securities Institute grants this designation to individuals who have completed formal training attained via 4 different paths. This designation doesn’t have the respect as a CFP, but, from what I’ve seen over the years, the course curriculum is becoming more rigorous, as are all financial designations I’ve looked at.
Designation Webpage:
https://www.csi.ca/student/en_ca/designations/pfp_info.xhtml
Chartered Investment Manager
Designation: CIM
Formal Training: Yes
Generally, this title is acquired by Investment Advisors. Individuals with this title can offer you discretionary portfolio management which is when they can trade for you without asking you for permission for each individual trade. This doesn’t mean they won’t ask you for permission with each trade. It means that they are licensed to do so with clients who want this. But, if you want to know each trade before they execute on it, that’s not a problem.
Designation Webpage:
https://www.csi.ca/student/en_ca/designations/cim.xhtml
Certified International Wealth Manager
Designation: CIWM
Formal Training: Yes
According to the CSI website, global wealth is growing rapidly and Private Banking is the fastest growing market in the financial services industry. This designation is for managing the affluent client who may have assets globally. Advisors with this designation cover trust and estate planning in depth generally because when you have a lot of wealth, you want to be able to pass it on to your children or benefactors in the most tax efficient way.
Designation Webpage:
https://www.csi.ca/student/en_ca/designations/ciwm_info.xhtml
Fellow of the Canadian Securities Institute
Designation: FCSI
Formal Training: Yes
This is the highest designation accorded by the Canadian Securities Institute. There are different paths to get this designation. And designation holders need to maintain Continuing Education credits as do all the title holders above that require formal training.
Designation Webpage:
https://www.csi.ca/student/en_ca/fcsi/index.xhtml
Other “Designations”
Life License Qualification Program (LLQP)
Designation: N/A
Formal Training: Yes
This is technically not a designation although I have seen it behind people’s names before. It’s actually an exam required to sell life insurance products. It’s offered by several approved providers. You need to find someone with this certification to buy life insurance in Canada, except Quebec, where they have a different licensing requirement. The certification is managed by the Canadian Insurance Services Regulatory Organizations.
Official Website:
Financial Planner
Designation: None
Formal Training: Not required
This title is not regulated. Anyone can call themselves a financial planner, but, only those who have gone through the training and attained the experience as accorded by the FPSC can put the letters CFP behind their name.
Official Website: N/A
Financial Advisor
Designation: None
Formal Training: Not required
This is another title that is not regulated. It’s the individual or company’s preference that determines this title. There are organizations with the term Advisor in it, but, you don’t have to be part of any organization.
Official Website: N/A
There is a website by Advocis which says they are the Financial Advisors Association of Canada, but, the term is not regulated and many people not part of the association can call themselves a financial advisor.
Financial Coach or Money Coach
Designation: None
Formal Training: Not required.
These people are possibly TV personalities, writers, or bloggers. There is no formal training and the term is not regulated. If you need someone to drill things into you and watch over you because you can’t, then a coach is the person to go to. Some advisors with designations may also advertise themselves as coaches for marketing purposes.
Official Website: N/A
There is a website called Money Coaches Canada, but, they’re not an official website for money coaches. Because the term is not regulated, they used the term in their company name.
Master of Business Administration
Designation: MBA
Formal Training: Yes
Some people may think that if you have an MBA, you’ll know about stocks and finance. They may, and they can learn about it in business school, but, it may not be the right information and they still cannot sell or advise you on any investments unless they have the proper licenses. One exception is the Financial Services MBA from Dalhousie. People with this MBA definitely learn about retail investing but, they are still not allowed to recommend investments unless they are an Investment Advisor. There are also many financial planning topics that they do not cover that CFP graduates do. Insurance and estate planning being two big topics.
Chartered Financial Analyst
Designation: CFA
Formal Training: Yes
People with the CFA designation generally move on into investment analysis, can become portfolio or wealth managers, and other positions related to investments. This is probably the most training of all the investment analysis positions in this list.
Recommendations:
The easiest recommendation is that if you’re looking for stocks, then find an Investment Advisor. This is assuming you don’t want to do this yourself, otherwise, you should try a discount brokerage.
If you’re looking for financial planning which for many cases means figuring out how much you need to save for retirement, then you have a few options. These calculations are not too difficult. I plan to add a sample retirement Excel or LibreOffice workbook online for readers to download. For me, the first person to find is an advisor with the CFP designation. I would say they have the best reputation and recognition. After that, it could be an Investment Advisor, or someone with an PFP, and then an RFP. All these individuals may be good for general financial planning.
If you have financial planning that involves estate planning and trusts, then someone with a TEP designation would be more appropriate. Often times, advisors will work with other individuals who specialize in estates and trusts.
If you have financial planning that involves insurance, then someone with the LLQP certification is required for insurance sales. Although someone with a CFP can still do the planning for you, but, may not be able to sell you the products.
If you have financial planning issues that involves taxes, then an accountant would be the best bet.
Finally, if you need someone to handhold you, then a coach may be the right person.
Remember than many individuals may have multiple designations.
If you know of more designations you’d like listed here, feel free to send me a note or comment below.