I’m Cedric and I’m a father, husband, and technology consultant focused on SEO, digital analytics and reporting, and FB and Google AdWords using AI.
It was many years ago when I first created a website. I hired a web designer for my furniture business that I ran for 7 years. He created a nice looking site. I really liked it.
But, then I wanted to change the title of my site. I confirmed with him that I had to change every page in my website in order to change the title. I had maybe 80 products or so. This meant I had to change 80 different pages to edit the title of my site! Seriously, are you kidding me, I was thinking?
I got the “hard knocks” quick start on project management and on giving instructions to get a task done. It’s unfortunate. Even the McDonald’s founder Ray Kroc said he started his business on handshakes and someone’s word. I wish we could live in that kind of world, unfortunately, we can’t.
I guess some things really do happen for a reason.
Fast forward many years and after having a baby and looking to return to work, I realize I can’t go back to work. I already took 1.5 years off taking care of my daughter and returning to work just sucks! I love taking care of my daughter.
I couldn’t find part time work in my SAS consulting. Everyone seems to require full-time work. So, I went back to my “side” skill learned from my furniture business: SEO and websites. Because I used to rank at the top on Google and Yahoo! for my furniture business and didn’t once have to market my business. All my sales came from Google and Yahoo!, and later eBay. I reached up to $200k in sales per year literally with no advertising whatsoever.
I closed it down after 7 years because of serious trouble with shipping. I had already sold to 28 states across the USA, and in Canada, and Germany.
I returned to IT consulting for 10 years and then tried my luck at websites again.
I tried returning to my furniture site which made me lots of money. I tried a pressure cooker site. The problem was that everything was about making money. I just got bored with all of these and stopped working on them because I wasn’t really interested in any of these things. At least not enough to keep me going. Every time, I just kept going back to reading and learning about SEO and digital marketing.
Luckily, I’m quick to learn and accept sunk costs, as I learned in economics 101. Managing these different sites and some other internet endeavors is too time consuming. Especially now with my daughter. I’ve dropped everything and narrowed down my work efforts.
So, that’s it about me and how I got into SEO and the internet. I’ve refocused my efforts onto 3 core areas of digital marketing: SEO and SEM, websites, and social media management.
I developed Mortgage Crunch to narrow down one target market to mortgage brokers.
And my overall goal is to help businesses improve their online presence through these core skills of mine.